Website and Branding Strategy for a group of mostly retirees from high-level corporate positions who love to read, learn, and explore spiritual concepts and world religious philosophies.

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THE GOAL:  Rebuild and update website to serve as a simple, low-maintenance information point for word-of-mouth traffic with a secondary purpose of providing contact information for potential members who find the site through search.

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MOOD:  Intelligent, academic, esoteric, metaphysical, global, nature-inspired, universal, inclusive, wise, big picture